Most Asian brands don't fail in the US because of their product.
They fail because they enter the wrong channel, misread the compliance requirements, or burn through margin on freight before their first reorder.
Nanoco is a market entry partner run by people who have done this with their own brand. We know what it costs. We know what goes wrong. And we know which relationships actually open doors.
Why listen to usWe brought our own brand through this first.
V-Gro is our brand. We built it in Singapore, validated it across schools, hospitals, and corporate sites in Asia, and brought it to California ourselves. Every compliance form, every freight calculation, every conversation with a US channel partner — we did that work before we ever did it for anyone else.
We also represent Gro Myco in the US market, a specialty mushroom brand we took on because we saw demand outpacing domestic supply.
When we advise you on market entry, it is current. Not a case study from three years ago.
Does this sound familiar?
Who we work withFirst time in the US
Your product sells well at home. The US feels like the obvious next step. But every conversation ends with a longer list of questions. Import duties. FDA labelling. Which distributors to call first. You know the opportunity is real. You just need someone to help you get there without wasting the first year finding out what does not work.
You have tried before
A distributor who went quiet after the first order. A shipment that cost more than it made. A compliance issue nobody flagged until it was too late. You do not need someone to tell you the US market is big. You need someone who has already made the expensive mistakes so you do not have to.
Category matters to you
You are in food, wellness, or functional agriculture and you want a partner who knows the category. Not a generalist consultant. Someone who understands why your product is interesting to a US buyer and how to position it without stripping out what makes it worth buying.
Three steps. No retainer until the third one.
How it worksStep 01
Diagnostic
Free. No commitment.
Tell us about your top three products. We look at US compliance requirements, channel fit, and what it costs to land here. An honest picture before you spend a dollar.
FDA compliance review
Channel fit assessment
Landed cost estimate
Step 02
Build
Full operational support.
If the numbers make sense, we put together your entry plan. Regulatory setup. The right channel. Introductions to buyers we have real relationships with.
Regulatory setup
Buyer introductions
Fulfilment model
Step 03
Move Forward
Aligned incentives.
For the right brands we stay on as your on-the-ground US partner. Accountable to the same outcome you are chasing. We work with a small number of brands at a time.
No retainer for its own sake
Long-term partnership model
If fit is not there, we say so at step one
Three things worth knowing before you talk to anyone else.
Why usWe operate here ourselves
V-Gro and Gro Myco are live in the US right now. Our advice on compliance, channels, and landed costs is current because we are dealing with the same questions you are.
50+
Installations across Asia and the US
The relationships are real
California, Singapore, Japan. Not introductions to people we met at a trade show. These are commercial relationships built over years of operating in both markets.
5+
Years building on both sides of the Pacific
We know wellness from the inside
Food, functional agriculture, supplements. We have built in this space, not just advised in it. When a US buyer asks why your product belongs on their shelf, we know how to answer that.
3
Active markets — US, Singapore, Japan
Find out what your US entry actually looks like.
The assessment is free and takes about two weeks. You will come away knowing what compliance requires, which channel fits, and what it costs to land your product in the US. No commitment needed to get that far.
If we are not the right fit, we will tell you directly and point you somewhere useful.